Here at Ocean City Marketing, We are a Plymouth based Ecommerce Shop designer.
An Ecommerce website, by definition, is a website that allows you to buy and sell tangible goods, digital products or services online. Trade, be it barter exchange or buying and selling of goods and services has been prevalent for centuries. No one can be self-sufficient. And this brings out the need for demand and supply of goods and services. Transactions have been going on all over the world for centuries, locally, and across locations. Keeping the same concept in mind, now think electronic. However, also bear in mind that with the whole world going online, data privacy laws have become increasingly stringent.
Simply put, it is online shopping as we commonly know it.
Our Plymouth Ecommerce shop designer can achieve all this for you, ensuring your business is well set up for selling online.
It has now become so convenient and easy, that anyone can shop for anything right from a living room, with just a few clicks. This has evolved more with the emergence of smartphones, where now, you can shop from anywhere and anytime, with a wireless device connected to the Internet. Now you can search for almost any product or service online, without having to go anywhere physically. In 2020, Ecommerce sales are expected to account for 15.5 percent of retail sales worldwide.
How does E-Commerce work?
Ecommerce is nothing but a type of commerce. Its functioning style is quite similar to that of the physical retail industry. The only difference it has with a brick and mortar store is that here, the entire process takes place online. The journey of an Ecommerce firm begins with setting up an Ecommerce website. It is usually done with plugins like WooCommerce. After that, the products are displayed along with necessary details like product descriptions and price tags. A CTA button like “Buy Now” is placed near the products for the convenience of the customers. If they feel like buying a product they can simply click on the button and make the payment. Customers are usually asked to place their orders by filling up a form. There, they need to provide all the necessary details like the delivery address. There are different payment methods used in the E-Commerce industry. Buyers either can make the payment through a payment gateway like PayPal or they can use their credit cards. There is another option called COD or cash on delivery. This is mainly preferred by senior customers. In this option, the buyer makes the payment when the item they ordered is delivered on their personal address. The payment can be made either in cash or through cards or other convenient options like Google Pay. If you are not happy with the quality of the product or mistakenly a different product gets delivered to you, you can use the reverse logistics system. It is simply returning the items and getting the money back. You need to notify that you want to return the product you ordered. A representative of the company will come to you and take the product back. The money will be cashed to your account. The product promotion in eCommerce is also done digitally. The two most prominent methods are a digital advertising and email marketing. Ads are placed on the social media platforms which are most preferred by the target groups. All visitors are asked to provide their email addresses. Based on that an email list is prepared. After that personal emails are sent. Sometimes personal notifications are also sent to the social media accounts of the prospect costumes.
An Ecommerce shop designer can complete this whole process for you, leaving you time to concentrate fully on your business.
If you’re not yet cashing in on the Ecommerce way then you’re in danger of falling behind when it comes to the shopping trends of the nation. Britain’s online spending habit reached a whopping £133 billion in 2016 with mobile becoming the device of choice for shopping online.
Contact Us or make an appointment to visit us in our Plymouth office.