Website Speed

People want quick results.Creating a fast-loading website design can leave a positive first impression of your business. After all, your website is a reflection of your reliability and efficiency.A fast-performing website will decrease the chances of visitors from abandoning your page. 47% of consumers expect a website to load in 2 seconds or less, with 40% of people leaving the website if it takes longer than 3 seconds to load. Not only this but it will increase traffic to your site, website traffic is composed of many factors, including conversion rate, bounce rate, and percentage of purchases. If there’s one thing that can impact all of these, it’s website speed.

Mobile and Tablet Friendly

As of May, 2014 , mobile media consumption was 21% higher than that of desktop, accounting for a 51% of ALL digital media consumption.
This means that over half of all web traffic is via mobile. If you are interested in attracting mobile traffic, you need to be thinking mobile.
Your website needs to be ready to display on any screen size. A mobile-friendly design makes for a positive user experience and will help your users find what they’re looking for while on the go.Mobile users get to the web at whatever point they need, wherever they are. The fundamental reason they peruse the web from their mobile telephones or tablet, is that the moment requires it and a desktop PC or laptop is unavailable.

Social Media Presence

A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers.Social media links provide connections to your personal or business pages on social media networks such as Facebook, Twitter or Instagram. Any serious visitor to your website should follow these links to your social media pages for fast and easy access on general information, regular updates and breaking news concerning your products or services.
It is believed that one out of every six visitors to your online pages would like to develop a personal connection with you. Always include a link to your website. With every social media post, you’re creating new points of entry for viewers to get to your company’s products and services.

Well Written Contents and Good Quality Images

Even the best-looking or easy-to-navigate websites may not succeed if the written content is only a step above pure drivel.Great content elevates your website on every single page, resulting in stronger landing pages, blogs, downloadable assets and more.
Without creating content to answer the questions your audience is searching for, you will probably only get search traffic from people already aware of your brand, who are searching for you by name. Content marketing provides an opportunity to generate traffic from a wide variety of search terms, hugely increasing the number of inbound clicks to your website. Once you have attracted visitors to your website, your content needs to be good enough to convert your visitors into either leads or customers. Content is key when it comes to ranking your website in google, this is called Search Engine Optimisation, or SEO for short.
The web is for everyone—not just technical experts. Make sure information is understandable for the educated non-specialist. Spell out acronyms on first reference. Avoid insider language. Explain complex or niche terms. And provide hyperlinks to other articles where readers can get more background information on a particular topic
Of course, content is essential to explain your products or services, but images help you make the best first impression. They bring your offering to life and give your visitors the power to visualise and imagine utilising them; this creates a greater opportunity for sales and to highlight your brand.


Easy navigation is the most useful website feature. A site which is easy to navigate allows users to find the content they’re looking for much faster. This means having a clear menu structure and the ability to navigate between pages quickly and efficiently. Easy navigation allows visitors to explore your site and learn about your products or services, giving them confidence in your brand. If a visitor can navigate your website with ease, chances of them exiting your site immediately are less.
Effective website design is about communicating as much as possible with as few elements as possible.Good navigation enables search engine bots to index your website efficiently when they crawl your web pages. Essentially it means if you don’t have easy navigational links, it’s affecting the usability of your site, and it may not be indexed by search engines either.
Every website needs to include features that make it accessible to as many people as possible.Without the fragile bells and whistles that often prevent users from enjoying your site, clean design provides a positive experience for everyone.As Internet usage grows, so does the number of people with disabilities and alternative ways of consuming your content.

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